Beauty has long been boxed into labels—for women, for men, for fair skin, for mature skin. But in 2025, a refreshing wave is rising across India: gender-neutral beauty. No longer defined by outdated norms or pink-and-blue packaging, this movement is reshaping the way we think about skincare, makeup, and self-care.
Driven by changing social attitudes, Gen Z influence, and a demand for authenticity, gender-inclusive beauty is empowering individuals to express themselves without boundaries. Whether you’re a student experimenting with your first skincare routine, a professional looking for clean grooming products, or simply someone who wants to be seen—this inclusive beauty revolution has something for you.
Let’s explore how gender-neutral beauty is breaking stereotypes, what it means in the Indian context, and which brands are leading the way.
What is Gender-Neutral Beauty?
At its core, gender-neutral (or unisex) beauty rejects the idea that certain products are only meant for “men” or “women.” Instead, it focuses on:
- Skin type over gender
- Personal preferences over stereotypes
- Inclusive marketing and messaging
- Minimalist, functional, and universal packaging
This shift is not just about products. It’s a cultural movement—one that recognises beauty as self-expression rather than societal expectation.
Why Gender-Neutral Beauty Matters in India
India, with its rich cultural diversity, has traditionally had rigid gender roles when it comes to grooming and beauty. Men were expected to use “strong” fragrances and basic grooming tools, while women had entire aisles of creams, cosmetics, and rituals dedicated to them.
But that’s changing. Here’s why:
Changing Consumer Mindsets
- Over 58% of Gen Z in India believe that gender should not define personal care choices (Statista, 2024).
- Younger Indians now view skincare and grooming as self-care, not a gendered task.
Rise of Male Grooming & Self-Care
- Men are investing in moisturisers, sunscreens, and even makeup like BB creams and concealers.
- Celebrities like Ayushmann Khurrana and Ranveer Singh have openly embraced diverse grooming styles.
Demand for Simplicity
- Urban consumers are drawn to clean, minimalist branding over gendered marketing.
- In busy lives, unisex products offer convenience and clarity.
Key Features of Gender-Neutral Beauty Products
So what makes a beauty product gender-inclusive?
Formulated for All Skin Types: Focuses on oily, dry, sensitive, or combination skin—not “for men” or “for women.”
Neutral Scents & Packaging: Avoids traditionally gendered colors and fragrances.
Inclusive Branding: Uses models and language that reflect all genders and expressions.
Multipurpose & Minimalist: Often multi-use (e.g., lip + cheek tints), appealing to users who want effective, fuss-free beauty.
Top Gender-Neutral Beauty Brands in India (2025)
Here are some Indian and global brands championing the gender-neutral beauty movement:
1. Minimalist
- What they offer: Science-backed skincare without frills or gendered messaging.
- Why we love them: Clean formulations, transparent labels, and universal appeal.
- Best-sellers: Niacinamide Serum, SPF 50 Sunscreen
2. Neemli Naturals
- What they offer: Natural, vegan products suitable for all genders and skin types.
- Why we love them: Locally sourced, handcrafted, and cruelty-free.
- Best-sellers: Hyaluronic & Vitamin C Serum, Activated Charcoal Face Wash
3. Conscious Chemist
- What they offer: Modern skincare for Indian skin with climate-conscious packaging.
- Why we love them: No bold claims, no gender divide—just effective products.
- Best-sellers: Ritual Face Cleanser, Vivid C Pro Serum
4. Fenty Skin (International)
- Founded by: Rihanna, known for celebrating diversity and inclusion.
- India availability: Limited, but popular among Indian beauty influencers.
5. The Switch Fix
- What they offer: Plastic-free, unisex haircare and skincare.
- Why we love them: Boldly gender-fluid and sustainable.
How Gender-Neutral Beauty Helps Break Stereotypes
The movement goes beyond just products. It’s helping dismantle harmful myths like:
- “Men don’t need skincare.”
- “Makeup is only for women.”
- “Beauty is about looking fair or flawless.”
Instead, it promotes:
- Self-care for all: Everyone deserves to feel confident in their skin.
- Emotional wellness: Grooming can improve mood, self-worth, and identity.
- Inclusivity for LGBTQ+ communities: Unisex products offer safe, affirming spaces for those who don’t fit into binary norms.
Tips for Beginners: How to Start with Gender-Neutral Beauty
Whether you’re new to skincare or looking to simplify your routine, here’s how you can start:
1. Know Your Skin Type
Skip the gender labels. Focus on whether your skin is oily, dry, sensitive, or combination.
2. Look for Multi-Use Products
Gender-neutral brands often offer versatile products that save time and effort.
3. Don’t Be Afraid to Experiment
Everyone deserves to use concealer, serum, or lipstick if it makes them feel good.
4. Read the Ingredient List
Choose clean, cruelty-free, and effective formulations instead of being swayed by packaging.
Conclusion: Beauty Has No Gender
In a society that’s slowly unlearning old norms, gender-neutral beauty is a bold step forward. It challenges toxic stereotypes and embraces individuality, inclusivity, and authenticity.
For Indian consumers—especially the youth—this isn’t just a trend. It’s a mindset. One where skin is skin, and care is care, regardless of gender.
As more Indian brands adopt this philosophy, and more users demand it, the beauty industry is becoming a more open, accepting space. So whether you’re a guy using toner, a girl rocking beard balm, or non-binary and glowing in highlighter—you are beautiful, exactly as you are.
